The Pitt Emoji Quiz
I concepted and scripted an interactive emoji challenge for a press junket with the cast of The Pitt, designed to bring out their natural chemistry on and off screen.
Using a playful emoji quiz where cast members guessed medical procedures, I created a format that encouraged spontaneity, banter, and unscripted moments.
From ideation through execution, I worked with the team to turn a standard interview into an experience-driven piece of content that felt dynamic, humorous, and distinctly human.
Role: Concepting, Scripting, Creative Direction, Experiential Content, Copywriting
“College Exams” with the cast of Rooster
I collaborated on the development and scripting of “College Exams,” a school-themed press junket for the cast of The Rooster designed to bring out their natural chemistry.
Framed as a series of “exam questions,” the format replaced traditional interview prompts with playful, thematic questions that encouraged banter, quick thinking, and unscripted moments.
From ideation through execution, I helped turn a standard junket into a character-driven experience that felt more like a shared bit than a press obligation.
Role: Scripting, Interview Development, Creative Collaboration, Copywriting
HBO Max Activation
I scripted an instructional video for HBO Max that guided users through the process of activating their accounts across devices.
Working within brand voice, I translated a typically frustrating setup experience into clear, approachable copy. The goal was to make each step easy to follow while keeping the tone aligned with the platform’s personality.
Role: Copywriting, Scriptwriting, Brand Voice
HBO Max Toolkit
I managed monthly copywriting for HBOMaxToolkit.com, developing both promotional and evergreen content to support ongoing campaigns.
Working closely with creative teams, I ensured consistency in brand voice while crafting copy that was clear, engaging, and adaptable across a range of assets.
Role: Copywriting, Content Development, Brand Voice
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