Niantic’s portfolio spans multiple games and experiences, all rooted in the real world. As a copywriter, my role was to translate that into social—creating work that connected gameplay to real-life.
Across campaigns, live events, and player stories, I developed content designed to feel native to how people actually engage, both in-game and out.
Stories that connect us.
I developed and directed a story about twin brothers living across the country who use Pokémon GO to stay connected.
From scouting and interviewing to shaping the final narrative, I led the process end-to-end—working with creatives to turn a real relationship into a piece of content that felt lived-in.
Role: Creative Direction, Casting, Interviewing, Storytelling, Copywriting
Real world.
Real people.
At GO Fest, I helped develop Why We Go, a campaign built to capture the real motivations behind why players show up. Through on-the-ground interviews, we documented stories of connection, routine, and mental well-being, straight from the community itself.
The resulting video series, #MeetYouOutThere, turned player testimonials into a global narrative.
Role: Creative Direction, Campaign Development, Storytelling, Copywriting
Seamless collaboration.
I wrote launch copy for NBA All-World, a game built at the intersection of street culture and real-world play.
Across social and campaign assets, I helped shape a voice that framed the experience as more than a mobile game, tapping into the communities that form around both ball culture and personal style.
Role: Copywriting, Brand Voice Development, Campaign Messaging, Social Strategy
Designed to move you.
For a Pikmin Bloom campaign, I helped concept and script a long-form editorial video designed to spotlight the game’s relaxing, real-world gameplay through personality-driven storytelling.
The concept centered around the product marketing manager walking on a treadmill while answering rapid-fire editorial questions about the game, mirroring the movement-based experience at the core of Pikmin Bloom itself. The creative leaned into an approachable, self-aware tone that made the game feel lifestyle-oriented rather than overly “mobile game” branded.
I developed interview prompts, shaped the conversational flow, and helped position the video as a playful blend of developer insight and creator-style content built for modern social audiences.
Role: Copywriting, Creative Concepting, Interview Scripting, Brand Voice Development, Social Content Strategy