Worked across Sony’s catalog of legacy television brands, managing social copy and creative ideation for The Nanny, Seinfeld, and The King of Queens. Built culturally aware campaigns and evergreen content designed to reintroduce iconic series to new audiences while keeping longtime fans engaged.
Seinfeld Prank
Goal: Create a playful April Fools’ Day activation that engaged Seinfeld fans by surprising them with unexpected, tongue-in-cheek content.
End Result: Produced a short-form video compilation, 5 Fake Facts About Seinfeld, featuring clips from iconic episodes paired with completely fabricated “facts” (e.g., the whale from “The Marine Biologist” getting its own spinoff). The piece drove strong fan engagement by blending nostalgia with humor.
Skills Featured: Concept development, copywriting, comedic writing, video scripting, audience engagement strategy.
Housewives of Flushing
Goal: Refresh The Nanny’s social presence by moving beyond traditional clip-based content and showcasing the show’s modern-day relatability through a playful, timely parody.
End Result: Produced a Real Housewives-inspired parody video that reimagined The Nanny’s leading women with bold Housewives-style taglines. The punchy, comedic piece resonated with fans, tapped into Bravo’s cultural footprint, and highlighted the series’ continued relevance in today’s conversation.
Skills Featured: Concept development, comedic writing, copywriting, trend adaptation, social content strategy.